Dave’s Insights from Sweets and Snacks Expo 2025 Exploring Trends in Protein, Dubai Chocolate, and On-the-Go Energy
- Dave Glicklich
- May 15
- 3 min read
The Sweets and Snacks Expo 2025, held in the dynamic city of Indianapolis, was more than just an industry event. It was a vibrant gathering of professionals, entrepreneurs, and snack lovers celebrating innovation in sweets and snacks. This year I joined the Expo for the first time with Vital Halva. It turned out to be an incredibly productive and inspiring experience, revealing key insights into the latest trends in the industry.
In this post, we’ll explore my insights from Sweets and Snacks Expo 2025 as I reflect on three major trends and changing consumer preferences.
Protein is IN
A standout trend at the Expo was the increasing popularity of protein-infused snacks and sweets. In recent years, consumers have become increasingly aware of the health benefits of adding protein to their day-to-day eating habits. In fact, a study by the International Food Information Council found that 76% of consumers look for high-protein products when shopping for snacks.
Throughout the event, I observed an impressive variety of products boasting high protein content. From protein-packed bars to chocolate enriched with protein, these offerings catered to health-conscious consumers looking to achieve their nutrition goals without sacrificing flavor.
This shift towards more nutritious snacking isn’t just a trend; it is a significant change in how snacks are formulated. Brands that recognize this consumer desire for protein-rich options are likely to lead the market and attract a dedicated following.
Dubai Chocolate is on a Wave
Another exciting insight from the Expo was the rise of Dubai chocolate in the global market. This chocolate, known for its exquisite flavors and luxurious textures, is quickly becoming a favorite among consumers worldwide. According to market research, the global chocolate market is expected to grow by 4.5% by 2027, with Dubai chocolate specifically gaining a significant share.
Exhibitors showcased creative uses of Dubai chocolate in various confections and desserts. The blending of pistachio, textured crunch and chocolate not only elevates the taste but also offers an exciting point of differentiation for brands.
People Want More Energy on the Go
The final significant insight from the Expo centered on the modern consumer lifestyle. Post-COVID, there has been a notable increase in travel and busyness, creating a greater demand for convenient, healthy energy options for those constantly on the move. In fact, a recent survey found that 65% of consumers prefer snacks that are portable and can be consumed quickly.
At the Expo, innovative snack ideas were everywhere. Many products promised not only to curb hunger but also to provide a healthy boost of energy without compromising taste. For example, one snack company introduced a coffee-infused energy bite that combines protein and caffeine, catering to the need for both nutrition and energy on-the-go.
As the trend toward convenience continues to grow, brands must adapt their offerings to align with consumer needs. The future of snacking will undoubtedly be shaped by the demand for products that cater to busy lifestyles, combining nutrition, flavor, and portability.
Looking Ahead
My experience at the Sweets and Snacks Expo 2025 highlighted innovative trends and fostered connections within the community. With a growing emphasis on protein-rich products, the emergence of Dubai chocolate, and a demand for convenient energy snacks, the industry's future looks promising.
Come say hi to us at the next Expo in Las Vegas in 2026! With so many opportunities and ideas on the table, the excitement is palpable. Following the trends from the Expo will help anyone involved in the sweets and snacks world to understand the market better and prepare for what lies ahead.
As we move forward, let’s keep the conversation alive about these evolving trends and support each other in navigating the dynamic world of sweets and snacks!
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